Essential Elements of an Effective Content Development Strategy

Essential Elements of an Effective Content Development Strategy

Whether you’re a content writer or managing editor or the founder, working for a digital publishing company could drive you crazy. That’s why you’ll need something that will keep you sane—and this is where content development strategy comes in.

As I’ve mentioned on my previous post, a content development strategy enables you to point out your goals, identify your niche, and target audience. Additionally, it keeps you on track with all the promotional stuff that you need to do.

Essential Elements of an Effective Content Development Strategy

However, your strategy cannot be effective if it lacks the essential elements. So, what are the must-haves of an effective content development strategy?

Target Audience

Of course, there’s no sense in creating a content development strategy—or creating any type of content in that case—if you don’t have a defined audience. More than just an audience, they are also your business’ potential and existing customers. They are the ones to whom you should build and maintain relationship with. This is not just about the recognition or the revenue but knowing who your target audience are to point out what type of content to produce, how you’re going to publish it, and what channel to use in order to promote it.

Objective

To put it simply, the objective of your content development strategy is the reason of why you’re creating it in the first place. In my opinion, your strategy must have two goals:

Beneficial For You and Your Brand

According to a research conducted by Content Marketing Institute, 9 out 10 B2B marketers are using content marketing to achieve their business’ desired results. Whether you’re a business owner, digital publisher or someone who’d like to promote yourself as an industry thought leader, your content must be beneficial for you and your brand.

You can do it by making sure that your content development strategy will serve your business’ purpose, be it to be a top name in your industry or to attract customers to increase your revenue. Plus, it should adhere with your mission and vision.

Beneficial for Your Audience

As pointed out earlier, there’s no sense in creating a content development strategy if you don’t have a target audience. Without them, you won’t have the reason to create, publish and promote content. Therefore, whatever you share online must benefit them. You can achieve this by seeing to it that your content (1) answers their questions and (2) solve their problems.

Content Structure

Content structure is not just how you format a blog post such as adding header tags or center-aligning all of your images. It is actually identifying what type of content you should share often, and other kinds that you can include.

Should you post video blogs instead of blog posts? Or would your strategy be effective if you use infographic? What about a 70/30 mix (70 blog post, 30 percent video blogs)? Aside from the type, you also have to consider the topics that majority of your post should cover (e.g. 85 percent social media posts + 15 percent search engine optimization).

Regardless of the type, you have to bear in mind that your content must be something that your audience can easily consume and share, as well as easy for you to deliver.

Editorial and Publishing Process

A website, whether it’s just a personal blog, a company blog, or a digital publishing site, must have an editorial and publishing process. This is to prevent you from posting flimsy content that will be unsubstantial to your audience. You don’t want them having a “meh!” attitude towards you and your brand, do you?

Essential Elements of an Effective Content Development Strategy

Content Marketing

Aside from having a target audience, a content development strategy is no use if you don’t include content marketing in the mix. Even if you already know the demographic of Internet users who are likely to consume your content, it won’t work if you don’t have any way to promote it. This includes optimizing your content for search engines so they would appear on result pages using relevant keywords, and strategically promoting them on various social media channels. Simply put, content marketing enables you to make sure that someone will read or listen to whatever you share online.

Conclusion

Aside from keeping your sanity, an effective content development strategy allows you to create content that will be relevant to your reader. In addition, this will also aid in making sure that whatever you post on the Internet is well-crafted and only of high quality. As a result, you can have something that is worth sharing and worth talking about, as well as ways to promote it.

 

Image Credits

Featured Image: Ken Teegardin via Flickr (Creative Commons)
Image #1: Sally Wilson via Flickr (Creative Commons)
Image #2: Stallio via Flickr (Creative Commons)

What You Need to Know About Content Development Before You Get Started

What You Need to Know About Content Development Before You Get Started

For years of working as a Web Content Writer, I’ve realized that what I used to do in my first job (article spinning) is way different from content writing in general. I became part of Search Engine Journal’s editorial team eventually, which led me to not just write content but learn about content development and marketing.

What You Need to Know About Content Development Before You Get Started

What is Content Development?

A lot of definitions of Content Development are available online. But to put it simply, it is the process of gathering information and organizing it to create an effective end product before it gets published.

From a perspective of a blogger or a website owner, it is the preparation needed before posting anything on the Internet.  This includes what to write and post on your site, how you’ll publish it to get your target audience’s attention and how you’re going to promote it to make sure that someone’s going to read your post.

There are four basic types of content that you can see on the Web:

Text

Text is anything written or printed that you see online. Examples of text are blogs, eBooks, and white papers. However, a bunch of paragraphs can bore your readers to death, and it can only bring your effort so far.

Images

Images are photos, illustrations or infographics that you see either as a standalone content or part of a blog post. Its purpose is to (1) break a long text so it won’t look boring, and (2) to illustrate written information so that readers with short attention span can easily grasp it. And that 9gag meme that made you laugh out loud a while ago? Yes, that’s an example of an image type of content.

Audio

Back in the day when I used to work in an office, one way for me to kill time and relax is to listen to the radio. Then podcasts, audio books and online radios came into the scene. However, it took me a while to realize that these are also types of content, only it taps our sense of hearing.

What You Need to Know About Content Development Before You Get Started

This type of content is ideal to the frequent listener, or those who would like to consume information but too lazy to read. For the content provider, this is a new way of reaching out to your audience. Not to mention that podcasts have the potential to connect to a different of type crowd or Internet users.

Video

A lot of Internet marketers would suggest that video is the way to go if you want to promote your brand online. That’s because a moving picture, coupled with appropriate and heartwarming audio, can tickle the senses of a human being. A video allows you to see and hear whatever it is that you’re watching. Even if you can’t see the flick, just listening to it is enough to give you an idea of what the whole thing is all about. It is the same if you play it on mute and rely on the video alone.

Content Development: Why Your Business Needs It?

Whether you’re promoting yourself or your business online, it is imperative that you have a content development strategy.

For one, you can’t make it popular on the Internet if you don’t provide fresh and original content regularly. Search engines are looking for and continuously index high quality, unique content; hence, whatever you share online will play an important role with your Internet marketing endeavor.

Another thing; creating a content development strategy enables you to point out your goals, identify your niche and target audience, as well as keep you on track with all the promotional stuff that you need to do. As John December, owner and developer of December Communications, Inc., once stated:

Because the content of a Web site is the substance that draws and keeps an audience, the composition of your content should follow directly from your stated Web site purpose and audience.

Having a blog or a website or an online shop is not enough to ensure that you’ll reach your goals—be it to establish yourself as a thought leader in your chosen field or increase your business’ sales. You have to bear in mind that the World Wide Web houses millions of websites, which means that competition to attract the attention of your target audience is steep. The best way to meet your objectives is by having a content development strategy and seriously adhering to it.

 

Image Credits

Featured Image: Thinglass via Shutterstock
Image #1: Mert Toker via Shutterstock
Image #2: Spectral Design via Shutterstock

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